Avoiding stupidity is more important than trying to be clever.
Sales is no exception.
While everyone is busy chasing the latest hacks, people ruthlessly focusing on the boring fundamentals are quietly winning.
Sales is no exception.
While everyone is busy chasing the latest hacks, people ruthlessly focusing on the boring fundamentals are quietly winning.
Most B2B sales advice is noise—tactics that age like milk, funnels that never convert, and hacks that work for nobody but the guru selling them.
This book is different.
In Unf*ck Your Sales, Jakob Greenfeld throws out the scripts and gives you a first-principles framework for fixing what's actually broken in your pipeline.
No fluff. No hype. Just a brutally effective system built on three core tools:
23 words that define how sales really works
Inversion: spot what's broken before you chase what's shiny
The Theory of Constraints: always fix the bottleneck first
You'll learn how to diagnose the real reason your deals aren't closing—whether it's reach, resonance, timing, or trust—and unf*ck it fast.
"It's not about adding more.
It's about screwing up less."
Whether you're a founder, operator, or revenue leader, this book will give you the no-BS playbook to turn sales from a guessing game into a repeatable, scalable machine.
Stop chasing hacks. Start fixing what matters.
Jakob Greenfeld is the founder of Sales.co, a company dedicated to helping businesses build predictable revenue systems.
With years of experience in B2B sales and entrepreneurship, Jakob has developed the frameworks and methodologies that form the foundation of this book.
Learn more: JakobGreenfeld.com